How to start and Grow your E-commerce Business

This man is earning Rs:270 crores rupees a year by creating an e-commerce brand of coffee.

How? I will tell you, but listen ahead. He started his company in 2018. The revenue of the first year was Rs:90 lakh His revenue in 2021 was around Rs:14 crores. His revenue in 2022 was around Rs:78 crores, and now i.e. in 2023, his revenue is around Rs:270 crores.

What is it that by selling a normal coffee online, today he has become one of the fastest growing D2C brands in India? Yes friends, I am talking about Bharat Sethi, whose company is named Rays Coffee.

So far RageCoffee has delivered coffees to about 7.5 lakh people. Virat Kohli has also invested in his startup. One thing we learn from their story is that no matter how normal the product is, if a person knows how to create an e-commerce brand, how to start it properly, how to grow it, then he can create a company worth crores of rupees with any product.

Today in this video I will tell you three things that I have learned from this brand. The first thing is how to start an e-commerce brand, what is the step by step process, how to grow an e-commerce brand, what are the tools and software that are important for growing an e-commerce business or a brand, what strategy is used, all these things that such e-commerce brands use, today I will tell you all in this video. So first of all let’s go to the first part, how to start an e-commerce business. The most important thing before starting a business is to research the product and the market, and to research both of them side by side.

Often when people do product research, they do not do market research. They come up with a product that does not have a very big market, and many people do market research, find the demand in the market, but are unable to find the right product. The first process is to research what is the right product and what is the right market.

The coffee market in India is about $800 million dollars and it is growing by 10% every year.

There is a trick to do product research. You go directly to exporato.com. Here you will see all the top e-commerce websites in the world. If you go to it, you will understand which product is selling the most, why this website is generating the highest revenue and is the most popular.

Now once you have found the right product and the right market, the second stage is to test your product and the market. And this test will be done through social selling. Social selling means that you first try to sell on social media so that you can see whether there is really a market for that product in pakistan or not. Now the way to do this is very easy. First of all, start with the Instagram page and post your reels on it. If people are reaching out to you after seeing the specialty of your product on Instagram, that too organically, then assume that when you run paid ads, you can definitely get sales results from there. If your product is not selling organically due to its features or quality, then assume that even when you run paid ads, it will be very difficult to sell that product.
Now when you cross the second stage and your result is positive, then the third step is to do your own branding. In this stage you set a proper brand name. In this stage you set the proper colors of your brand, set your logo, set a theme of your brand and arrange all the things. You create a storyline. A product definitely sells due to its features and quality, but in today’s date, to sell a product well, it is very important to have a story, it is important to have a storyline. And to set your brand name and create a short story, you can use ChatGPT.

Now friends, here comes our fourth and very important step, creating a website of your own, because only if you have a website, people will trust you. And a website does not only mean that you have made a page, a website. No, a website is your complete business, it is your proper shop. There are three very important things on the website which you have to set up. The first thing is that you have to set up a store on the website so that the website looks very good, has a good theme. You can use Shopify in that. You can use a custom website. We also have our own website builder. You can use that too. There are many different website builders. You do not need any developer. You can easily create your website yourself. Now after creating a store, the second most important thing is to connect a payment gateway. What is a payment gateway? Whenever someone comes to your website and makes a payment, a payment gateway opens. He pays in that. Through that payment gateway, you get money in your bank account.The third most important thing is to have a good trustworthy reliable shipping service. You connect this shipping service to your website so that if you get an order on your website and you accept that order, then automatically that order goes to your shipping service and the shipping service person comes to your warehouse, takes your product and directly delivers it to your customer. For a profitable e-commerce business, it is very important that you have a trustworthy reliable shipping service.

Almost 65% of online sellers say that due to late delivery, the product is returned and they suffer a huge loss. 57% of customers avoid buying the product back from that seller due to bad delivery experience, whereas neither the product is at fault not the seller. It is the shipping company that is at fault and the seller suffers the loss.

Now friends, there is another very important thing in a website and that is tracking your customers. For this, you put Facebook’s pixel, Facebook’s codes, on your website so that all the people who visit your website once, they see your advertisements again and again on Instagram and Facebook. This thing is called Facebook Pixel Integration. When you integrate it on your website, you can track all the customers coming to your website and that is where you get most of your sales.

The last step is that you have to continuously keep your audience hooked by creating reels on Instagram.

There are two things in reels. The first is the hook by which your customer gets hooked, watches your reels completely and the second thing is the storyline, a story which again your viewer watches completely. When he watches a complete reel, shares it, saves it, then somewhere Instagram organically boosts your content, your product. When it boosts, that reel is seen by thousands of people and somewhere your organic sales happen. You do not spend much money for these sales and your product gets sold in very less money.

Now let's talk about how to grow the business.

The first, most normal and most common way to grow is aggressive Facebook advertising which every e-commerce brand does. Not only in Facebook, Google Ads also do it and do it very aggressively, but run conversion ads.

There is also a formula for this which brands use and this formula is the 370 rule. The 370 rule means that 30% of the amount is spent on bringing new traffic, and 70% of the amount is spent on conversion.

When you go to Facebook Ads, you will get two options. There you will click on objectives, then you can run two types of ads. One is traffic ads, if you run which then a lot of people will see your ads and a lot of traffic will come to your website.

And the second is conversion ads. Conversion Ads means Sales Ads, if you run these then all the people who visit your website will see Ads again and again and at the end conversion will happen, i.e. sales will come. So on one hand you bring traffic by investing 30%, and then you bring conversion from the same traffic by investing 70%. So the number of people who came, that 30% of which you spent, suppose you spent 30% amount on bringing traffic, you got 1000 people. Now when you show Ads to those 1000 people again and again, then it is possible that 5% people buy your product, i.e. 50 people will buy your product. So this will happen from your Conversion Ads. So these two types of advertising keep running parallelly.

The second way is that you hire a mid-sized influencer. This mid-size does not mean an influencer who is a social media influencer, but of a very small level. An influencer whose recognition is very good, whom people know. To use this thing, you can use Trink. Trink is a website from where you can hire celebrities for brand promotion.

The third most effective strategy is to list your product on Google Shopping Center. If anyone searches the category of the product, then some such ads appear on Google. This is called Google Shopping Ads. Anyone can easily buy your product by clicking here. These are very profitable ads and very good sales come from here.

The fourth way, friends, is my favorite way to grow, and that is re-targeting with WhatsApp ads. Once a customer comes to your website, he also connects with you through WhatsApp. What you have to do is collect as many customers as possible and run re-targeting ads, run ads on WhatsApp. You can do this with a tool called Interact…

What do you do? With this software, you can send WhatsApp messages to thousands of people within a single click and most of the sales come from here. Today, all the big e-commerce brands are using WhatsApp marketing to grow their sales. The fifth way is, friends, you launch your own reseller program or a franchise model. This is also a way in which you give people the opportunity to join you and become your affiliate partner, your business partner and grow your business. They also get some commission and sales become easy for you as well because now they have to do the marketing and sales. So you make them a reseller or make them your own franchise partner and they take your product and sell it on their website, in their shop, in their local store. Both of them benefit from this. And somewhere in the B2B model, you have sales at a high volume. Now friends, the sixth way of growth is being used by all the brands today, whether it is Lenskart, Nykaa, Giveo, all the big brands are using this strategy and this strategy is ( Omni Channel E-Commerce ). Omni Channel means that you are selling online as well as offline.